us

When did we realize that…

The majority of the clothes that you are wearing, are shedding millions of “petroleum” based fibres into our Oceans, our Food systems, our Environment?

That most of the chocolate bars we are craving are responsible for the deforestation of beautiful tropical jungles, all over the world, and the deaths of the wildlife that lived there?

The majority of the food you are eating is actually responsible for driving the loss of topsoil, the ever increasing use of Pesticides, and the eradication of Biodiversity on our planet?

Well, when we did realize these, and many more painful truths……, ok to be really real,….. when we said we can’t hide from the obvious anymore and sleep at night, we said ok this is not right…

Do you want to do something about this? What can we do…?

Actually, this was not too clear…. but we did know that everything starts with how we consume stuff, and all consumption starts with a choice.

So as we explore our world, we looking closer at our daily choices, and ask if these are the right choices….. Are we giving back, or taking away…(?)

Unfortunately, the answer is not always obvious, or even available…but the the real message is that, choice is a very powerful thing…

So our mission is to provide a space to gather and share the information that helps guide us through our daily choices, to identify the ones that give back to the planet, as opposed to taking away.

If we can do this simple thing, then we will have accomplished a good thing.

Simply put, #ActivismByChoice is our journey… we really cannot do this alone, ….please join the journey…